Using images in web content

This guidance is for content writers. It explains when to use images in online content and how to make them accessible.

Read this guide before you decide to create or use images in online content.

For specific guidance on how to add images in different formats, like on web pages or in Word documents, go to How to create accessible content 

To make sure you've covered everything, use our image accessibility checklist

Anyone who writes, creates or commissions content for our websites must make sure it's accessible. Learn what accessible content means.