Using images in web content
When to use images in online content
Before you create or use an image online, think first why you need it in the first place.
Services usually work best without relying on images. Give people the easiest path to understanding your message by focusing on writing clear, simple text first.
Use images only if:
- there is evidence of a real user need
- they help users understand information in a different way
- they don't repeat information unnecessarily
- you have the right to use them (if copyrighted)
- you have full written consent for photographs of people (and it has not expired or been withdrawn)
- critical information in the image is made accessible to everyone who needs it
Images can help people understand information if they are clear and simple. Use as few visual elements in an image as possible to communicate your message.
Do not use images alone to provide information. This excludes people who cannot see or access the image.
Avoid using images for unnecessary decoration. They can make content look cluttered and get in the way of your message, especially on smaller screens.
Content with lots of images can also:
- take longer to load for those with a poor internet connection or slower devices
- cost more for people with limited internet data plans
- costs more for us to maintain due to increased data storage and bandwidth requirements