Using images in content
Make images accessible so everyone, including people with disabilities, can understand the information they contain and use the content.
Use this guidance if you:
- source or produce images for online content
- write, edit or publish content that includes images
- manage or approve images before they appear online
This applies to images on webpages and in online documents, including Word and PDF files.
Accessible images:
- help people understand what the image shows
- provide context for people who cannot see it
- work with assistive technologies, such as screen readers
- still make sense if images do not load
- make content clearer and easier to use
- help meet legal and accessibility requirements
Getting started
Images are most useful when they help people understand the content or service. If they do not, use clear text instead.
Before adding images, do the following:
- check whether an image is needed using Before you use images in web content
- review guidance for the type of image you are using
- use the Checklist for using images before and after publishing content
For guidance on adding images in different formats (for example, web pages or Word documents), go to How to create accessible content
If you have questions about this guidance, contact the Communications and Marketing team before publishing.
Everyone who creates or manages web content is responsible for making it accessible. Learn what accessible content is and why it matters.
Last reviewed: 7 May 2026
