Using images in content
Make images accessible so everyone, including people with disabilities, can understand the information they contain.
Use this guidance if you:
- source or produce images for online content
- write, edit or publish content that includes images
- manage or approve images before they appear online
This applies to images on webpages and in online documents, including Word and PDF files.
Accessible images:
- help people understand the information an image conveys
- provide context for people who cannot see the image
- work with assistive technologies, such as screen readers
- still make sense if images do not load
- improve clarity and usability for all users
- help meet legal and accessibility requirements
Getting started
Images are most useful when they help people understand information and add clear value. Before adding images:
- check whether an image is needed using Before you use images in content
- review the detailed guidance for the type of image you are using
- use Checklist for using images before and after publishing content
For guidance on adding images in different formats, such as web pages or Word documents, go to How to create accessible content
If you have questions about this guidance, contact the Communications and Marketing team.
Everyone who creates or manages content must make it accessible. Learn more about what accessible content is and why it matters.
Last reviewed: 07 January 2026
