Content design: planning, writing and managing content
Planning and managing digital content to make sure it works for our users, meets our aims and provides a consistent experience across channels.
Contents
What is content design?
What content design is and how to design content to meet user need.
Our design principles
Our content design principles can help you meet best practice for service design and create a good user experience for our users.
User needs
How to write and record a user need.
Planning content
Plan what should and should not be published on our website.
Helping users prepare for change
Inform users about a change to a policy, scheme or process so that users know what they must do and when.
Writing for web
How to write well for your audience.
Content maintenance
Plan regular audits into your team's workflow after your content is published.
Unpublishing content
Plan to remove content at it's end of its life, especially if it can stop users finding what they need.
Links
Adding links to content, making them accessible and external linking policy.
URL standards
You must meet these standards when creating URLs for our users.
Images
Types of images found in web content.
Tables
When to use tables and how to make them accessible.
