Using QR codes

Guidance on using QR code in council materials and communications.

What QR codes are

A QR (quick response) code is a two-dimensional image that can be scanned using a smartphone camera. QR codes are usually used on printed materials or static digital displays to link to a web page.

They allow users to move quickly between printed materials and online information.

Before using a QR code, consider how people will access it and whether it is the best option.

Not everyone knows what a QR code is or how to use one. Some people may find them difficult to scan, or may not have access to a suitable device.

People may also avoid scanning QR codes if:

  • you are not clear where it will take them
  • they are concerned about security, tracking or malware

When to use QR codes

Use QR codes only where people are likely to use a smartphone camera to access information, such as on:

  • printed posters, leaflets or pull up banners
  • static digital displays, for example at bus shelters

How to make QR codes accessible

To make QR codes more accessible, you should:

  • include a short description explaining where the QR code leads
  • provide the full web address (URL) alongside the QR code for people who cannot or choose not to scan it

Tips for displaying web addresses

  • Keep it short and easy to read (or speak aloud)
  • Remove 'https://' when visually displaying text
  • Avoid long paths, numbers, or special characters

Example:

  • Good: www.nottinghamshire.gov.uk/recyclingcentres
  • Poor: https://www.nottinghamshire.gov.uk/environment/waste-and-recycling/recycling-centres/find-your-local-centre

When not to use QR codes

Do not use QR codes in content that:

  • cannot be scanned easily or safely
  • is intended to be accessed from the user’s own device

For example, avoid using QR codes:

  • on moving vehicles or roadside locations where scanning could be unsafe
  • in rotating digital displays that only show briefly
  • on lamppost banners or roadside hoardings (use a short URL instead)
  • on web pages (use a selectable text link)
  • in emails or email attachments
  • in videos or social media posts that will be accessed on the same device

Generating a QR code

If you work for the council and want to use a QR code in council materials, contact the Communications and Marketing team first.

We use an approved QR code service that can include:

  • a council-branded design
  • usage tracking, where appropriate

Last reviewed: 2 February 2026