Using QR codes

Guidance on using QR code in council materials and communications.

What QR codes are

A QR (quick response) code is a two-dimensional image that can be scanned using a smartphone camera. QR codes are usually used on printed materials or static digital displays to link to a web page.

They allow users to move quickly between printed materials and online information.

Before using a QR code, consider how people will access it and whether it is the best option.

Not everyone knows what a QR code is or how to use one. Some people may find them difficult to scan, or may not have access to a suitable device.

People may also avoid scanning QR codes if:

  • you are not clear where it will take them
  • they are concerned about security, tracking or malware

When to use QR codes

Use QR codes only where people are likely to use a smartphone camera to access information, such as on:

  • printed posters, leaflets or pull up banners
  • static digital displays, for example at bus shelters

To make QR codes more accessible, you should:

  • include a short description explaining where the QR code leads
  • provide the full web address (URL) alongside the QR code for people who cannot or choose not to scan it

When not to use QR codes

Do not use QR codes in content that:

  • cannot be scanned easily or safely
  • is intended to be accessed from the user’s own device

For example, avoid using QR codes:

  • on moving vehicles or roadside locations where scanning could be unsafe
  • in rotating digital displays that only show briefly
  • on lamppost banners or roadside hoardings (use a short URL instead)
  • on web pages (use a selectable text link)
  • in emails or email attachments
  • in videos or social media posts that will be accessed on the same device

Generating a QR code

If you work for the council and want to use a QR code in council materials, contact the Communications and Marketing team first.

We use an approved QR code service that can include:

  • a council-branded design
  • usage tracking, where appropriate

Last reviewed: 8 January 2026