Breastfeeding and maternal health

A framework for action 2015 to 2020

The breastfeeding framework [PDF] has been developed to set out the aims and objectives for implementation over the next five years. A multi-agency group works together to develop key actions to help increase breastfeeding across the county.

Breastfeeding friendly 

Nottinghamshire County Council, district councils and the Nottinghamshire Healthcare Foundation Trust are currently working in partnership to implement this scheme to encourage businesses and venues in Nottinghamshire to sign up to being 'Breastfeeding Friendly' to help provide a more welcoming and positive environment for breastfeeding mothers. 

The Equality Act 2010 clarifies that it is unlawful for a business to discriminate against a woman because she is breastfeeding a child. 

The scheme will ask businesses to adopt a positive breastfeeding approach, including providing a clean and comfortable environment for mums and to ensure staff are supportive of their needs.

Businesses and venues taking part will display window and till stickers letting people know they are welcome to breastfeed.

If you have questions about breastfeeding support is available across Nottinghamshire.

If you would like more information about the scheme, please contact your relevant district/borough council. Contact details can be found in this resource pack [PDF].

Benefits of breastfeeding

It's never to early:

  • breastfeeding protects your baby from infections and diseases
  • breast milk provide health benefits for your baby
  • breastfeeding provides health benefits for mum
  • it's free and available whenever your baby needs a feed
  • it can give you a great sense of achievement.

Health benefits for your baby

Breastfeeding is the healthiest way to feed your baby and gives your baby the best start in life. It is recommended for around the first six months of your baby's life.

Any amount of breastfeeding has a positive effect, breastfed babies have:

  • less chance of diarrhoea and vomiting
  • fewer chest and ear infections
  • less chance of being constipated
  • less likelihood of becoming obese and developing type 2 diabetes
  • less chance of developing eczema.

Health benefits for mum

Breastfeeding doesn't only benefit your baby, it benefits you health too. Breastfeeding is good for mums as it:

  • evidence suggests it can build a strong physical and emotional bond between mother and baby
  • lowers your risk of getting breast and ovarian cancer
  • naturally uses up to 500 calories a day.

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