Nottinghamshire Schools Portal

A new flag for the East Midlands – design competition for schools


Dear Schools

East Midlands Airport has launched a competition to design a flag for the East Midlands. The winning design will be flown outside the airport’s main entrance during the busy summer season.

Why are we launching this competition?

As one of a very few ‘pan-regional’ organisations, East Midlands Airport wants to do more to celebrate this region which is rich in heritage, geographically and culturally diverse and at the heart of much innovation and growth. We want more people to be proud to call themselves an ‘East Midlander’.

Flags have been around for thousands of years as a mechanism or device for projecting identity. The colours and symbols in a flag design convey the ideas, ambitions and values of the place it represents.

Designing a flag for the East Midlands is a fun and thought-provoking way to encourage children to think about what gives this region its identity; its famous landmarks, people and heritage, for example. More recognition for the region, domestically and internationally, could also help boost tourism.

Such a competition could also help bust some myths and provide clarity around issues such as the region’s exact geography. Do an online search for the East Midlands and contradicting results appear. Some suggest Staffordshire is within the region, while others don’t include Northamptonshire and Rutland.

A judging panel comprising (but not limited to) the airport’s Managing Director and a professional designer will consider the submissions. A shortlist of 10 designs will be selected while all entries will be displayed in a gallery space at the airport.

Via social media, the public will vote on their preferred choice. The winning design – the one with the most votes – will be made into a flag and will take pride of place on a flagpole outside the airport’s check-in hall during the school summer holidays, some of the airport’s busiest weeks of the year.

Conditions for entering:

The competition is open to all schools in the region. Should your school enter, please note the following guidance:

  • One entry per school. However, you may wish to have a competition within your school and encourage each class to design a flag. Your winning design could then be submitted on behalf of the entire school
  • The flag design needs to represent the entire region
  • Children of all ages can take part
  • The submission needs to be sent as a digital file (either a ‘jpeg’ or ‘eps’ formatted file).


  • Closes Fri 14 June. Designs should be emailed to
  • Judging panel meets week of 17 June
  • Public vote opens week of 24 June
  • Winning design announced Mon 1 July
  • New flag unveiled week of Mon 8 July