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Best dressed villages of Tour of Britain 2018 and £4m economic boost announced

30 October 2018

Economic impact report Tour of Britain (2).jpg
New report reveals cycle event boosts local economy by £4 million and attracts a quarter of a million spectators -

Nottinghamshire County Council has announced its best dressed towns and villages from last month’s Tour of Britain, when dozens of local communities embraced the international sporting event by transforming their villages and towns for the day.

Miles of bunting, flags, yellow bikes and creative displays helped celebrate some of the world’s top cyclists racing 215kms through the county.

The winners are:

• Bilsthorpe (Newark and Sherwood)  

• Plumtree (Rushcliffe) 

• Woodborough and Newstead village ( joint winners for the Gedling district)

• Tuxford (Bassetlaw)

To mark the achievement, there are plans for the five winning villages to be presented with a special Tour of Britain plaque.

And a new economic report commissioned by the national organisers, also revealed that the Tour of Britain cycle race boosted the Nottinghamshire economy by £4 million -  up £0.6 million on the previous year’s event.

Organisers also confirmed that around 250,000 visitors lined the 215km route – an increase of 40,000 compared to last year’s turn-out.

Nottinghamshire County Council Leader Councillor Kay Cutts, MBE helped judge the best dressed competition alongside national race organisers and Notts-based sports events specialists, Perfect Motion.  

Councillor Cutts said,

“There were dozens of villages and towns across our county which looked wonderful on the day. Hours of hard work and imagination went into creating the miles of bunting, countless flags, yellow bikes galore and creative displays of land art along the longest stage of the whole race.   

“It was a very difficult decision to decide on an overall winner in each district.  Each village was judged on effort, creativity and how they captured the spirit of the event, based on images taken on the day. 

“So congratulations to Bilsthorpe, Plumtree, Tuxford, Woodborough and Newstead. These villages really stood out and will have been seen by millions of TV viewers across the world.    

“So as a testament to all the hard work and creatively shown by residents, all five villages will be presented with a special ‘best dressed village’ plaque.  I hope these will take pride of place in these communities and be a fitting memento to an incredible day. 

“The Tour of Britain was certainly a resounding success for Nottinghamshire generating just under £4m for the local economy. Our local communities and partners helped us lay on a very special occasion.

“So in keeping with the spirit of the event, we plan to also present Rushcliffe and Mansfield with a commemorative plaque to celebrate the two districts hosting the start and finish of the race.

 "And as well as living long in the memory, The Tour of Britain has also created a fantastic legacy with a reported 62 per cent of people being inspired to cycle more often.   

“And with almost half the crowds travelling from outside Nottinghamshire to see the race, it shows that our county is a real tourist draw and certainly has what it takes to host a major sporting event."

Stage seven winner Ian Stannard said, 

“The Nottinghamshire stage was a very special one for me  – made particularly memorable by the sea of flags, bunting, bike displays and of course the huge, cheering Notts crowds.
“Congratulations to all the winners.” 

Tour of Britain Race Director Mick Bennett added; 

 “Notts had the best crowds and best local-buy in of the whole tour.  The standard for this competition was very high. Well done to all the villages and towns who took the time to take part and embrace the day.” 

The economic impact report by Sweetspot Group Ltd - commissioned by national Tour of Britain organisers – shows that accommodation spend was by far the biggest contributor to the local economy with more than £3.2m spent. 

More than 47 per cent of those who turned out to watch the race had travelled from outside the county – which was up 8 per cent on the previous year - therefore attracting more than 110,000 visitors to Nottinghamshire. 

Other figures shown in the report include: 

• Average daily spend for day visitor was more than £37 (up £10 on last year) 
• Overnight visitors spend more than £203 on average – double the previous year 
• Almost two-thirds of spectators said the race had inspired them to cycle more 
• More than 60 per cent of those attending came with their families – a 10 per cent rise on last year’s event. 

Reaction from the best-dressed village winners: 

Bilsthorpe Parish Council  Vice Chair, Councillor Mel Ward, said, 

"The Parish Council, local residents, businesses and community groups all worked together to create a fantastic celebration of the Tour visiting Bilsthorpe. This involved 70 plus individually decorated bicycles on the route through the village along with flags and bunting and on a field by the route, a piece of land art that described the rich, local mining heritage with a giant wheel, decorated with cyclists and a miners lamp in the centre. The amazing community spirit in Bilsthorpe came together to achieve all this and everyone will be delighted to have that acknowledged with this award."

Chairman of Plumtree Parish Council, Councillor Mike Bylina, said, 

"We are delighted at the fact that the efforts of the council and local residents had been rewarded.   It had been a wonderful initiative that saw lots of people in the village involved, showing a superb community feeling and making a great effort to ensure Plumtree played its part in expressing the thrill of having the race pass through."

Woodborough resident Deborah Bliss entered her village for the competition. She said

 "We are very pleased to have jointly won. 

“Our displays, which took several meetings in the local pub to plan, were inspired by community spirit, pride in our village and wanting to give the cyclists a warm welcome as they sped through Woodborough.  They included many yellow bikes, metres of bunting and a display of yellow hoops and wheels.

"Scarecrow figures falling into hedges and other fun features were added by homeowners and Woodborough Wood’s Foundation School pupils. On the day, yellow twirling umbrellas among the huge crowd completed the display. We were supported by local residents, the Parish Council , Woodborough  Community Association and local businesses, in particular Timmermans Garden Centre and Woodborough Park Farm and their magnificent land art creations.” 
Newstead business woman, Lorraine Horrocks, also entered the competition on behalf of her village. She said,   

"Jointly winning this award is a very proud moment for this community and we hope it inspires others to join in with future community events and celebrations. We are over the moon!

“Everyone got involved and dedicated many hours of their time; from the local sewing group,  the local youth club, The Newstead Centre, The Pit Micropub, CAST Angling Project as well as other local residents and Gedling Borough Council. Newstead Parish Council provided hundreds of metres of bunting and balloons which adorned the length of the route through the village. We even have a permanent cycling-related installation created by live on the day by local artist Toz Flanders."

Tuxford Town Council’s Lynn Holland said, 

“We are thrilled to bits to get this award!

“We were very proud of our yellow penny farthing as this was made from scratch by our handymen along with the yellow jerseys which were placed in planters plus Tour of Britain logos around the village .”



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