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£1 to be donated for every pledge to recycle this January

05 January 2021

This January a brand new Reduce, Reuse, Recycle campaign launches in Notts to help boost recycling and raise funds for Nottinghamshire County Council Chairman's chosen charity My Sight Nottinghamshire. In return for each pledge made during January Veolia are donating £1 to the charity.

There are lots of reasons why reducing waste, reusing wherever possible and recycling correctly is the best New Year’s resolution to make, but this year it could also help to raise money for a local charity that is dedicated to improving the lives of people living with sight loss in Nottingham and Nottinghamshire.

Nottinghamshire residents are encouraged to make a pledge online at

In return for each pledge made during January Veolia are donating £1 to the charity. The first 200 pledges made will see their pledgers receive a reusable Nottinghamshire Recycles water bottle and all pledgers can opt in for the chance to win an eco hamper to help start their reduced waste journey this year.

Potential pledges could be:

  • To check the recycling information online and put the right things in the right bin.
  • To ensure any wrapping paper bought this year can be recycled.
  • To learn how to compost at home.
  • To get a separate recycling bin in the bathroom for all those plastic bottles and cardboard
  • To tell 5 people that aerosol cans can go into the recycling bin at home.


Once they have decided on their pledge Veolia and Nottinghamshire County Council are asking all participants to share their pledge online using the hashtag #NottsRecycles and encourage more people to take part.

Councillor Stuart Wallace, Chairman of Nottinghamshire County Council: “We can all play a part in saving our environment by reducing our waste, reusing where possible and recycling. Join with me this January in making a Notts Recycles pledge, and in return Veolia will donate £1 for every pledge to my chosen charity for the year My Sight Nottinghamshire.”

Lydia Fenton, Fundraising Manager for My Sight Nottinghamshire said: 'We are delighted to be part of the Notts Recycles campaign this year. Every penny we receive from pledges will go towards helping support blind and partially sighted people in the local community. We are truly grateful to both Councillor Wallace and Veolia for their support of My Sight Nottinghamshire,'

Lea Hawkes, General Manager Veolia Nottinghamshire said: “After a year like no other, I'd like to ask everyone in Notts to make a Notts Recycles pledge for a brighter future. While spending more time at home we've all appreciated and recognised the benefits we are afforded by having our green spaces, clean water, trees and wildlife around us. Let's look to the future and help save these precious natural resources.”

Not sure what to recycle in your kerbside bin? Download the Nottinghamshire recycling guide from: or call 0203 567 4391 to request a copy be posted out to you.

To find out more about Veolia call 0203 567 4370 or visit


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