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Nottinghamshire County Council - Proud of our past, ambitious for our future

Medal-winning athletes spread success through Fitter Twitter!

11 September 2012
Nottinghamshire athletes who gave healthy lifestyle tips via Twitter know what they are talking about – they collected 11 medals between them at London 2012!

Nottinghamshire County Council worked with a number of its local athletes to launch the social media campaign Fitter Twitter with 100 days to go the start of the Games.

‘Bladerunner’ Richard Whitehead, swimmer Ollie Hynd and Becky Adlington’s coach Bill Furniss took part in the social media drive to help spread the message of sport for all to people online.

The campaign was backed by London 2012 chief Lord Sebastian Coe said: "Nottinghamshire County Council’s Fitter Twitter campaign is a fantastic initiative which is using social media to help make London 2012 even more relevant to local communities in Nottinghamshire.

“It is also great that many local athletes are getting involved offering further inspiration to people in the county.”

The campaign generated a Tweet a day, chosen daily from one of a number of local athletes, to thousands of the county council’s Twitter followers.

Among the social media gems included this from Lowdham-based Richard Whitehead, who went on to win gold in the 200m T42 medley: ‘Positive mental attitude always helps to achieve goals #fittertwitter’.

Kirkby-in-Ashfield’s Ollie Hynd, who hit the headlines after his contests in the pool with brother Sam, and went on to win three medals, said: “Find a gym buddy! Have a training partner to go with you to sessions can help keep you both on track as you succeed together.”

And Newark’s Sophie Wells, who clinched Team gold in Dressage and scooped two individual silvers, offered this advice: “Sophie Wells, paralympic dressage: Drink plenty of water as this aids concentration #fittertwitter.”

Chris Rollé, Sports Development Manager, at Nottinghamshire County Council, said: “It is fantastic news that we received such positive support from our athletes and coaches as part of the Fitter Twitter Campaign. The emphasis of the campaign was to provide handy healthy living tips for people.

"It is wonderful that so many of our athletes who took part have gone onto enjoy success at London 2012 – it helps endorse the campaign and provides fantastic sporting role models for people.”

The London 2012 'Fitter Twitter' medal role of honour is below:
  • Ollie Hynd (swimming) Gold, Silver, and Bronze
  • Sophie Wells (paralympic dressage) Gold, Silver and Silver 
  • Richard Whitehead (paralympic athletics) Gold
  • Charlotte Henshaw (swimming) Silver
  • Sam Oldham (gymnastics) Bronze 
  • Bill Furniss, coach for Becky Adlington (swimming) Bronze and Bronze.

For more information about Fitter Twitter and sport in Nottinghamshire, visit the Nottinghamshire County Council website at: www.nottinghamshire.gov.uk/sportforall

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