Seat Belt Campaign

Do it Up!

Your seatbelt can save your life - and the County Council is running a campaign called “Do it Up” which reinforces the importance of wearing a seatbelt, wherever you are sitting, every time you get into a vehicle.

Take a moment to look at the video which supports the campaign.

Click here for transcript of the film

Did you know that in a crash, whatever the cause, you are 4 times more likely to be seriously hurt, or possibly even killed, if you are not wearing a seatbelt.

Young men under the age of 31 feature highest of all casualties amongst non seatbelt wearers.  So if you are in this age group it is even more important to ‘Do it Up’ and remind your friends to do the same!  

And just as a reminder:

• Drivers and passengers over 14 are responsible for themselves and must by law, wear a seatbelt.  Drivers are responsible for anyone under the age of 14.  
• It is just as important to wear a seatbelt in the back as well as the front
• Children are especially vulnerable.  Ensuring children are properly ‘strapped in'
• Even if you are exempted from wearing one, you may be just as vulnerable in an accident.

Transcript of film

Driver:  Lets have a kiss then?

Female front passenger: . just a minute, I’m doing my seatbelt ..

Driver:  Ah, I never bother with seatbelts.  Anyway, you’re safe with me!

Rear male passenger: (talking across to driver) .. yeah, gotta be able to move about a bit!!  .. (to his girl) .. don’t you think?

Female rear passenger: (doesn't answer, they kiss)

Female front passenger: (Suddenly shocked at something in the road ahead)  Nick!! .. look!!

Sound of Car screech and sound of car impacting suddenly and hard.

Voiceover: You don’t have to be going fast.   It may not be your fault  but if you don’t  wear a seatbelt you might ‘move around’ a bit more than you bargained for.

Do it Up!  Seatbelts Save Lives