Digital Design Philosophy

Our mission is to provide residents and employees with the best digital services in local government - so straightforward and convenient that all those who can use them will choose to do so, whilst those who can’t are not excluded.

Our Digital Design Philosophy reflects our Digital First ethos and underpins how our brand is presented online. The principles below are also reflected in our Brand Policy and Brand Guidelines.

Principles

There are 10 principles:

Relevant

Our website will prioritise information, services and links that are the most important and responsive to local customer needs.

Trusted

Our online services will be trusted sources of information which are helpful, reliable and
valued by Nottinghamshire residents.

Universal

Our digital services are open, accessible and intuitive to use - with clear messages and
language that every resident can understand.

Authentic

Our online voice will be appropriate for the context - ranging from authoritative to
entertaining - but we will always sound authentic, human and warm.

Innovative

We will take a new and exciting approach to design that anticipates and satisfies
customer needs without leaving anyone behind.

Modern

Our design will push boundaries to ensure the online customer experience
is attractive, contemporary and instinctive.

Customer focused

The customer will be at the heart of everything that we build so they can perform
tasks online in the easiest way possible.

Joined up

Our customer-focused approach means that we will work with partners
to join up online where it makes sense, while always reflecting clear ownership.

Engaging

We listen to residents and encourage online conversations so people can express their views, to help improve services and support local democracy.

Open and transparent

Our default position is to make information publicly available on our website
unless there are compelling reasons not to do so.

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