Data and Making the Most of your Business Relationships

Want to maximise your relationship with your current customers base? This workshop will explore and evaluate a range of techniques to make the most of your existing customer contacts. Most businesses have a database of either past customers, or people they have met through trade shows, networking or exhibitions but they fail to utilise this data effectively. Handing and managing data is a challenge for any organisation but failing to influence your existing contacts either through up-selling, referrals or introductions, can cost SMEs thousands every year. This introductory workshop will provide you with a better understanding to allow you to make the right decisions for your business. Delivered by Digital Growth Programme Consultant, Lee Callender, he will demonstrate the key steps you need to take to ensure your business is making the most of every contact you have.